Catalog Search Results
Publisher
The Great Courses
Pub. Date
2015.
Language
English
Description
The first question in developing a strong marketing strategy is figuring out who your customer is. That’s where the tools of market segmentation come in. In this lecture, learn the basic principles that underlie solid segmentation analysis—whether you’re working with the best market data available or (as can be the case) imperfect data..
Publisher
The Great Courses
Pub. Date
2015.
Language
English
Description
What happens when the whole is worth less than the proposed sum of the parts? You’ve got a diversification discount, common for many unrelated diversifiers in the United States, and one that has led to many corporate breakups. If you’re going to diversify, you need to do it the smart way. Learn how here..
Publisher
The Great Courses
Pub. Date
2015.
Language
English
Description
Common size analysis. Trend analysis. Ratio analysis. Three financial tools every seasoned businessperson should be able to use. First, learn how each of these tools is used. Then, get a closer look at five key categories of ratios to keep in mind, including liquidity ratios and market ratios..
Publisher
The Great Courses
Pub. Date
2015.
Language
English
Description
Five essential forces shape any business strategy, and together, they create a framework that can help you better make key strategic choices. Central to this discussion of these five strategic forces: Apple’s meteoric rise to the top of the market..
Publisher
The Great Courses
Pub. Date
2015.
Language
English
Description
Turn now to corporate strategy, which involves determining where to compete, not how. Explore the corporate strategies of horizontal and vertical integration (and their two types) in the context of Disney’s acquisition of Pixar animation studios. As a multi-business unit corporate, why build a particular portfolio of businesses?.
Publisher
The Great Courses
Pub. Date
2015.
Language
English
Description
Research is undoubtedly essential for making responsible, effective marketing decisions. Professor Hamilton concludes his course with a lecture on the importance of marketing research methods whose data is often expressed in helpful qualitative terms: customer observations, focus groups, ethnographies, and projective techniques..
Publisher
The Great Courses
Pub. Date
2021.
Language
English
Description
In How to Plan for the Perfect Retirement, Professor Dana Anspach of Sensible Money, LLC will be your step-by-step guide to help you create the future you want. No matter how old you are or how far along in your working life, it's never too early or too late to develop a plan that works for you.
Publisher
The Great Courses
Pub. Date
2015.
Language
English
Description
What exactly do we mean by “value”? First, learn the true meaning of value and its overarching importance in finance. Then, investigate three different approaches for evaluating investment opportunities: the payback method; the book rate of return method; and the powerful investment decision-making tool known as Net Present Value..
Publisher
The Great Courses
Pub. Date
2015.
Language
English
Description
Production operations are the greatest value-adding activity in all of business. Whether you’re making the product yourself or through others, explore the decisions involved in successful production operations, and get a glimpse at developments to look for in the future, including 3-D printing and reshoring..
Publisher
The Great Courses
Pub. Date
2021.
Language
English
Description
Most of us consider our trust, power of attorney, and healthcare directive as among our most important estate-planning documents. But in this episode, you'll see why these are equally crucial: the titling of your accounts and property, and setting up beneficiary designations on your retirement accounts, life insurance, and investment accounts.
Publisher
The Great Courses
Pub. Date
2015.
Language
English
Description
One of the core tenets of successful marketing is understanding your customer. But often times, you aren’t the customer you’re marketing to. What can you do instead? Find out in this introductory lecture on “Marketing 101”, which also explores four types of value consumers seek: functional, monetary, social, and psychological..
Publisher
The Great Courses
Pub. Date
2015.
Language
English
Description
Among the most pervasive developments in business organization over the past few decades is supply chain management. Learn how this discipline, a higher order of operations management, uses your network of suppliers and customers to achieve maximum effectiveness and help you better leverage your company’s supply chain..
Publisher
The Great Courses
Pub. Date
2021.
Language
English
Description
If you're a mid-career parent, you'll have some decisions to make when funding your child's college versus funding retirement accounts for yourself. You'll also want to make sure you're using your company's benefits to your best advantage. In this episode, you'll learn how to address those issues, plus why tax-deductible contributions to a retirement plan might not be the boon you think it is.
Publisher
The Great Courses
Pub. Date
2015.
Language
English
Description
Look at some other sources of value that companies can get out of their transactions and start thinking more broadly about the sources of value a company should seek. The specific focus of this illuminating lecture is on three additional kinds of customer-related value: loyalty value, information value, and communication value..
Publisher
The Great Courses
Pub. Date
2015.
Language
English
Description
Using a balance sheet from Intel as your case study, survey the significance of specific items that typically appear on balance sheets, including current assets and intangible assets. Also learn how to read balance sheets for clues about an organization’s financial stability, risk, and liquidity..
Publisher
The Great Courses
Pub. Date
2015.
Language
English
Description
Dig into the unique opportunities—and challenges—of social media and word-of-mouth communications. From Facebook pages to viral videos, you’ll learn how to navigate today’s marketing innovations and tap into their power, reach, and low cost. You’ll also learn how to dodge common errors other companies make..
Publisher
The Great Courses
Pub. Date
2015.
Language
English
Description
Professor Roberto concludes this course with a fascinating lecture on the challenges of launching your own business. You’ll learn what makes entrepreneurship different from leading a complex, large organization; how the simple “marshmallow challenge” reveals different approaches to start-up strategies; and key questions any entrepreneur must answer before starting..
Publisher
The Great Courses
Pub. Date
2021.
Language
English
Description
Learn about the costs and availability of healthcare coverage, the pros and cons of two spouses retiring at the same time, when to start taking Social Security payments, and rules related to required minimum distributions from your retirement accounts—all of which will figure into the many financial decisions you'll make in the earliest years of retirement.
In MnLINK
Didn't find what you need? Items not owned by Plum Creek Library System can be requested from other MnLINK libraries to be delivered to your local library for pickup.