Catalog Search Results
Author
Accelerated Reader
IL: UG - BL: 4.9 - AR Pts: 14
Language
English
Formats
Description
Brad Cutler, twenty-eight, is a rising star at his New York ad agency, about to marry the girl of his dreams. Anyone would agree he has it all ... a great career, a beautiful and loving fiancee, and a fairy tale life ahead of him--when memories of a high school girlfriend begin to torment him and he must find his old love and make amends.
Author
Publisher
Cherry Lake Pub
Pub. Date
c2012
Language
English
Description
Presents a guide to writing an ad either online or for a newspaper. Offers tips on being persuasive, capturing readers' attention, and proofreading one's work and includes full-color photographs, a glossary, and further reading sources.
Author
Publisher
CollinsBusiness
Pub. Date
2005.
Language
English
Description
Often Wrong, Never in Doubt is an inspirational book from one of America's most colorful and exciting entrepreneurs. Donny Deutsch lays out the core principles that propelled him to create tremendous wealth, build a huge and influential business, and become a national personality. Using inside stories of the media, the advertising industry, and a youth spent growing up on the streets of New York, Donny gives the commonsense bottom line that he has...
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
Shows how to attract attention with the layout formats of Picture Window, Silhouette, Square Zero, Mondrian, Closure, Oversizing, Juxtaposition, Surrealism, and Shock. Discusses how graphic designers direct attention within an ad by using the layout techniques of “diagonal”, “standard”, “C”, “Z”, “overlapping”, and “spatial progression.” Concludes with a special section on the importance and use of headlines and sub-headlines....
Publisher
Kanopy Streaming
Pub. Date
2015.
Language
English
Description
Today, consumers are continuously exposed to advertising. Therefore, it's imperative that advertisers understand the psychology behind buying motives when creating advertising & buying media. Discussed are the psychological dispositions of different consumer groups and the rationale behind common creative appeals. Shows research-proven psychological insights used in selecting traditional media as well as Internet advertising, permission email, & social...
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
Do you know when and where are you being targeted for marketing? It may be more often and in more places than you think. Advertising in the digital age features interviews with cutting-edge advertising and media professionals who give an overview of how to navigate new media marketing techniques in the digital age, including: Traditional techniques: Review of tried and true advertising techniques. New media, new techniques: Advertising is a mix of...
Author
Series
Texas crossroads volume 1
Pub. Date
2014.
Language
English
Description
Marketing maven Kate Sherwood's world is fast-paced, challenging, and always changing. The last thing she wants to do is slow down to a crawl at Rainbow's End, a dilapidated resort in the Texas Hill Country. But she cannot deny her ailing grandmother's request to visit the place. There Kate meets Greg Vange, the resort's handyman. Kate isn't looking for romance, but she can't deny the sparks of attraction that fly every time she and Greg are together....
Publisher
TV Choice
Pub. Date
2015.
Language
English
Description
Tesco was the retail success story of the 90s and early 2000s. By 2007 it came close to capturing a third of the UK retail market, and was a true international retail giant - but by 2014 profits were falling and scandals were brewing. It seems the wheels came off the trolley. What went wrong? Stack 'em high... Founder Jack Cohen's aggressive growth policies in the mid 20th century set the pattern: his successors had grander plans: to make Tesco all...
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
The films in the Media Education Foundation (MEF) Collection encourage critical thinking about the social, political, and cultural impact of American mass media. With a special focus on representations of gender and race, and the effect these representations have on identity and culture, MEF films are especially well-suited for use in Women's Studies, Sociology, Race Studies,Communication, Anthropology, Education, and Psychology courses.
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
With virtually no government or public outcry, the multi-billion dollar youth marketing industry has been able to use the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. American kids now influence an estimated {dollar}700 billion in annual spending, targeted virtually from birth with a relentless bombardment of sophisticated...
Publisher
Kanopy Streaming
Pub. Date
2016.
Language
English
Description
In this new, highly anticipated update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes - images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty,...
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
The films in the Media Education Foundation (MEF) Collection encourage critical thinking about the social, political, and cultural impact of American mass media. With a special focus on representations of gender and race, and the effect these representations have on identity and culture, MEF films are especially well-suited for use in Women's Studies, Sociology, Race Studies,Communication, Anthropology, Education, and Psychology courses.
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
The films in the Media Education Foundation (MEF) Collection encourage critical thinking about the social, political, and cultural impact of American mass media. With a special focus on representations of gender and race, and the effect these representations have on identity and culture, MEF films are especially well-suited for use in Women's Studies, Sociology, Race Studies,Communication, Anthropology, Education, and Psychology courses.
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
The films in the Media Education Foundation (MEF) Collection encourage critical thinking about the social, political, and cultural impact of American mass media. With a special focus on representations of gender and race, and the effect these representations have on identity and culture, MEF films are especially well-suited for use in Women's Studies, Sociology, Race Studies,Communication, Anthropology, Education, and Psychology courses.
Publisher
Kanopy Streaming
Pub. Date
2015.
Language
English
Description
Like drawing back a curtain to let bright light stream in, Miss Representation uncovers a glaring reality we live with every day but fail to see. Written and directed by Jennifer Siebel Newsom, the film exposes how mainstream media contribute to the under-representation of women in positions of power and influence in America. The film challenges the media’s limited and often disparaging portrayals of women and girls, which make it difficult for...
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